This is the same old thing. You have heard it previously. Words generally can’t do a picture justice. When you consider, humans have been communicating with pictures for thousands of years as pictograms on cave walls to Egyptian hieroglyphics to sanctuary carvings. As marketers, we ought to utilize visual information in our business on a regular basis. Individuals recollect pictures superior to words, especially over significant lots of time. This wonder is alluded to as the Picture Superiority Effect. Based on research into the Picture Superiority Effect, when we read message along, we are probably going to recall just 10% of the information 3 days later. Notwithstanding, if the same information is introduced to us as content together with relevant images, we are probably going to recollect 65% of that information 3 days later.
According to developmental molecular scientist John Medina, visual information is an increasingly successful type of communication for humans. In his book, Brain Rules, he states “Vision is by a wide margin our most dominant sense, taking up half of our brain’s assets.” Armed with those facts and figures, as a business proprietor or marketing official, you have a chance to get out before prospects and ahead of your opposition by creating engaging visuals to use inside your business.
Gotten from the phrase information graphics, Info graphic was a term utilized in the generation of graphics for newspapers and magazines. Today, info graphic has developed to mean something totally unique. They are graphic visual representations of information, data or learning proposed to show complex information rapidly and clearly. Understanding the importance of read more on starting a company as a business device, I have started to utilize a greater amount of them in my social media posts. A Face book post with a graphic or video is bound to be shared that content post. Create your very own or share others that are relevant to your business or target audience.Fortunately you don’t should be a graphic planner to create your very own static ‘banner’ info graphics. I call these static banner info graphics to differentiate between the smaller size graphics seen on Face book and the ‘tall’ longer blurb measure info graphics. Here are a couple of ideas to enable you to build up your very own static info graphics.
- Start by choosing what information you wish to pass on. Experience your current company handouts, white papers, articles or web journals. Draw a couple of sentences, statements or remarks that are engaging and/or informative. I like to search for things that can also have a visual play on words.
- Research for relevant royalty free images on stock photography destinations, for example, 123RF.com, istockphotography.com, dreamstime.com or Gettyimages.com. On the off chance that you plans are to utilize your info graphics on the web just, at that point you just need to purchase images that are 72dpi.
- Overlay the content over the image and save as a jpg.