Luxurious real estate marketing professionals must always pay careful attention to details in their advertising materials, their website and their customer services. With private branding for property agents, it’s the little things that may distinguish you from your competition. The more complicated your target audience the more they will appreciate the information. But, just about everyone enjoys even minor acts of kindness and thoughtfulness. Little things make a big difference. To tune in the value of information as a strategic differentiator study the significant luxury brands. We’re firm believers in out-thinking not out-spending your competitors to achieve market share. Here’s a really simple example of how a very minor design component can completely influence a significant purchasing decision and even cause a person to change brands all together.
In the modern time-starved world paying attention to details and taking the time to be considerate can be enough to win you more business luxury real estate. Here are some small things that you can do that can make a Difference
- Compose a hand written note to Remain in contact
- Remembering birthdays
- Recall that the names of customers’ children and pets
- Open the car door to your customers when you show them property